Thursday, 26 August 2010

Snowboard News: Pop star to develop skins

Exo-Flex announced today that it has signed an agreement with American pop artist Mitch O'Connell to develop an exclusive line of mobile, gaming, and action sports decals. The deal is the first of its kind to pair a popular artist with such a broad a range of personal adhesives—commonly known as skins.

Set to debut at San Diego's ASR Trade Show on August 13, the skins allow users to customize their mobile devices, gaming equipment, or action sports gear with exclusive art and designs. Exo-Flex, the fourth largest skin company in the United States, is the first to branch into the action sports market.

"I'm thrilled to be working with Exo-Flex,” said Mitch O'Connell, whose work has been seen in Newsweek and The New York Times, as well as featured in campaigns for McDonalds and Coca-Cola. "And I am quite pleased that even more lucky people will be able to experience the joy that comes from gazing at my amazing art.”

Six original pieces have been provided to Exo-Flex under the deal, orchestrated by Kustom Licensing CEO Sean Patterson and Exo-Flex president Titi Ngoy. Using a proprietary printing technique, the art's vivid colors are preserved intact, while an exclusive sealant procedure protects against fading, scratching of bubbling. The technology is also water-resistant, allowing large-format skins to be placed on snowboards as well as skateboards.

"If you wanted a new design before, you'd have to pay hundreds of dollars for a new board,” said Ngoy. "Now, you simply apply an Exo-Flex skin.” Mitch O'Connell is the latest high-profile artist to establish a deal with Exo-Flex, the first skin company in history to be awarded a Mobile Merit Award of Excellence for advancing the art and science of the mobile industry.

For a complete listing of Exo-Flex products please visit


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