We can't see ourselves rushing out to buy this latest fad item to enhance our figure. But that doesn't mean its not blogworthy. Body concious psychologist DR Karin Hart invented this weird bum strap after losing weight and defination in her rear.
It's a similar concept to underwire in bra's- this strap isn't really intended to be worn to the beach more under your clothing.
Sure everyone would love J-lo's rear but at the price of a shame worse than granny pants ala Bridget Jones (is it just us or does it look like some kind of bondage???) we'll padd on the Bumkini for now ta!
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